Converting strangers into brand promoters is a journey of education and empowerment.

Derek Burritt shows organizations how to attract and retain customers by sharing the everyday stories of how a brand helps its customers solve a problem like no one else can.

Creating content for almost twenty years has led to experience in a wide range of industries for a variety of organizations, including small businesses, Fortune 500 companies, non-profits, healthcare providers, and municipalities.

Yes, it’s exciting to learn about a new product and all the things it can do. But, the user’s manual can tell you that. More importantly, people want to know what it does for them. That’s benefit-oriented selling. Going a step further, knowing the story behind the product and people who make it happen every day is what converts consumers into promoters.

Derek got his start in content creation four blocks from Grand Central Station, in Manhattan, at the former offices of John Wiley & Sons, which Forbes magazine includes in its list of the “400 Best Big Companies in America.” At Wiley, he contributed to such notable brands as The American Institute of Architects, Le Cordon Bleu, and The Culinary Institute of America. He followed the company to its current offices in Hoboken, NJ, before leaving in 2006.

On his own, he joined the freelance pool at McGraw-Hill Education to provide marketing content for its business, finance, and investing books. He had the opportunity to create online and print B2C and B2B messages promoting works by such luminaries in the industry as Harry Markowitz, Takehiko Harada, Jeremy Siegel, Shu Hattori, Michael Silverstein, and Joseph Michelli, as well as Sara Eisen, co-anchor of CNBC’s Squawk on the Street.

As an independent contractor, he worked for a variety of agencies creating marketing content for websites, blogs, online magazines, and social media platforms for companies in such industries as hospitality, food and beverage, digital marketing, healthcare, construction, non-profit, real estate, higher education, and music entertainment.

You've seen Derek's work here:

Content marketing solutions to get people hooked on your business.
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